Infographic: Who’s Using Instagram and How to Get More Followers

In June, Instagram hit a major milestone: 500 million users. Between celebrities, marketers, brands, and individuals, Instagram is one of the most widely-used social media networks. As a result, users are constantly wondering: “how can I get more Instagram followers?” and “how can I get more likes?”

We’ve put together our Instagram tips, collected our favorite resources from around the web, and compiled some key Instagram stats to help you post better photos and increase your following. Whether you’re a business professional, an aspiring photographer, or just a recreational user, check out these Instagram tips to rise to social media fame.

Note: Later on, we’ll show you some little-known Instagram for computer tricks, but first…

A Brief History of Instagram

While it may be hard to imagine a world without Instagram, the photo-sharing app is only six years old.

Instagram was created in 2010 by two Stanford fellows Kevin Systrom and Mike Krieger. In December of 2010, just two months after its launch, Instagram hit one million users.

Instagram Milestones:

  • September 2011 – 10 million users
  • December 2011- Instagram is named iPhone app of the year
  • April 2012 – Instagram bought by Facebook
  • February 2013 – 100 Million Users
  • June 2013 – Instagram adds video posts
  • February 2013 – One hundred million users

As you can see, there are now five times as many Instagram users! For more on the evolution of the app, check out the complete history of Instagram.

How to Get More Followers on Instagram

We have some Instagram tips to help you increase your following, but the first thing you need to do is define your goal. For example, if you’re a business or brand, your goals and strategy are much different from an individual looking to increase his or her following. Your goals also affect the type of followers you want to attract, so, first and foremost, set specific goals.

Once you’ve defined your goals and determined the type of followers you want, try these five tips to get more followers on Instagram.

1. Connect Instagram With Facebook

Hopefully, you did this when you created your account, but if you didn’t, it’s an easy way to get more followers. When you share your Instagram posts on Facebook, your Facebook friends (or fans) can find you. There’s also a built-in feature that lets you see which Facebook contacts have Instagram.

You can build your network with people you already know.

2. Use Hashtags – But Don’t Get Carried Away…

We’ve all seen the Jimmy Fallon skit with Justin Timberlake; it’s hilarious but true, we’re obsessed with hashtags. While too many can be a bad thing, using the right hashtags can make your photos more discoverable. So, don’t get hashtag happy; pick a few good ones to make sure people can find your posts.

Not sure which hashtags to use? Besides the standard #tbt, #wcw, #mcm, check out this list of 75 popular Instagram tags.

Note: If you don’t want to stuff your photo caption with hashtags, include a few in the caption and add more in the comments.

3. Stick to a Schedule

If you want to build a strong following, you have to have some consistency. Decide how often you want to post and stick with it so your followers will know when to expect new photos.

4. Develop Your Personal Brand

If you’re using Instagram for work, hopefully, you’ve already done this, but it’s a great tip for recreational users as well. Along with a consistent schedule, create a consistent voice or personality.

Decide who you want to be (what message you want to send with your posts) and develop trust with your followers.

5. Share the Love

Reciprocity is important, if you want people to follow you, you need to support them as well. Many Instagram users will follow people and accounts who are following them.

Looking for more Instagram tips? Here are some great resources to help you build your following:

How to Get More Likes on Instagram

Instagram isn’t just about followers, it’s also about engagement. These Instagram tips will help you get more people to interact with your posts.

1. Post High-Quality Photos

This may seem obvious, but a good photo goes a long way! While we’re not all professional photographers, we can make sure our photos look good before we hit the post button. One way to instantly up your photo game is to take advantage of good, natural light. Yes, there are filters to brighten or darken an image, but there’s no substitute for natural light. Pay attention to lighting and shadows.

Note: We can help you with this one in the section below; we’ll show you how to use Instagram for computer.

2. Edit Your Images

Starting with a good photo is essential but you can use image-editing apps to really make your photos stand out.

Check out these popular image-editing apps:

  • Over – Add text to your photos
  • Pic Stitch – Make cool collages
  • Squareready – format your photos to fit Instagram’s square frame

Looking for more cool apps to use with Instagram? Check out the 7 best Instagram photo apps for editing pics.

3. Interact With Other Users

Ask questions, post polls, create contests, and take advantage of giveaway opportunities.

4. Use your Hashtags

You should know by now that you can see all the photos tagged with a particular hashtag. Take some time to find these photos and like them; Instagram users will return the favor.

There are also some hashtags that may help to increase your following – but use these with caution since it may not be the followers that align with your brand or voice: #follow4follow, #like4like, #instadaily, #followfriday.

Instagram by the Numbers

If you want to be an Instagram superstar, you need to know your audience.  Here’s some behind-the-scenes intel to show you who’s using the app, and what people are sharing to get more likes.


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Instagram by the Numbers


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Does any of this data surprise you? Keep these Instagram stats in mind when you select photos to share. You should also consider who’s using Instagram when you’re writing your captions and picking your hashtags.

Remember to stay connected with your followers; say thanks for the comments, likes, and shares, and make sure to respond to questions and comments.

Instagram Tips: Do What the Experts Do

One of the best ways to boost your Instagram is to find people who are already successful, and do what they do!

Here are some great Instagram tips and people you should follow and emulate:

Instagram Tips: Instagram for Computer

We mentioned that one way to get more followers and likes is to post high-quality photos. The problem is, some of your best photos may be saved on your computer (from your phone or camera).

On average, there are 15 thousand photos saved on a desktop computer, versus only 632 on a mobile device. That means you don’t have access to 95 percent of your photos! So, what do you do when you want to share these photos on Instagram? Sure, you could e-mail them to yourself, but what if there was an easier way?

With younity, you can access the photos on your computer and share them directly to Instagram. For all you GoPro users, you can also use younity to share your GoPro videos on Instagram. It’s almost like having Instagram on your computer!

Want to know what else younity can do? Check out the video to learn more!


Click here to download younity for free!

Do you have any Instagram tips to share? Let us know in the comments below, and don’t forget to connect with us on Instagram: @getyounity